There was no mention of the vociferous boycott movement initiated late last year that targeted (among others) Nordstrom's precisely because they carried good bearing Ivanka Trump's name. http://fortune.com/20…/…/14/boycott-targets-trump-retailers/
Noting the propensity of news shows to quote only isolated sentences or even one or two words, clipped and pruned, and often distracted by graphics-in-motion on the screen, it may be useful to look at Conway's entire statement. Finding people who speak in whole paragraphs is unusual enough, since thoughts are carried in paragraphs, not in individual words, that we should treasure the occasion. TV news evidently prefers the micro-sound bite because it leaves more time for shampoo commercials and other important stuff.
In the interview, Conway said in response to Nordstrom's action:
“I do find it ironic that you have got some executives all over the internet bragging about what they have done to her and her line, and yet, they are using the most prominent woman in Donald Trump’s, you know, most prominent his daughter, using her, who has been a champion for women empowerment of women in the workplace, to get to him. I think people could see through that. Go buy Ivanka’s stuff! I hate shopping, and I will go get some myself today.”This sounds a bit different than a product endorsement. It sounds more like a defiance of the calls to boycott someone's wares because of what someone else (her father) has said or done.